The Journey
The Journey of the Tiles
It all started a long, long time ago...The duo (David & Jaren) got to work, blending their unique skills. Jaren, the visionary with a knack for building and climbing mountains, insisted every Tile be a tool for merchants to climb above the competition. David, with his musician’s flair, made sure the Tiles didn’t just work—they resonated.
These Tiles weren’t just static blocks of text. They were dynamic, reusable marketing tools that shop owners could place alongside their products to:
- Highlight promotions. Tile says, “Flash sale? Let me shout it from the mountaintop.”
- Educate customers. Tile whispers, “Psst, this product is eco-friendly. You’re saving the planet!”
- Showcase bestsellers. Tile beams, “This one’s a hit. Trust me.”
Shopify merchants could now do more than just list products—they could craft stories, boost sales, and delight customers, all with a few clicks.
A Tale of Two Founders
Back in Montana, Jaren was often found coding late into the night, surrounded by maps and climbing gear. His motto? “Make every Tile elevate the store.”
David, meanwhile, was testing features from his cozy Toronto apartment. “Shopify owners don’t have time to mess around,” he’d say. “The Tiles need to work perfectly—and make them more money.”
Occasionally, they’d hop on video calls to debate ideas.
Jaren: “What if we add a feature where the Tiles... climb? Like an animation?”
David: “Climb? Jaren, no one’s scaling a mountain here. They just want to sell more socks.”
Jaren: “Fine. But the socks can still metaphorically climb, right?”
David: Sigh.
Their mix of ambition and practicality was the perfect recipe for success.
A Storefront Revolution
Storefront Curator launched, and Shopify merchants couldn’t get enough.
“I used it to feature a countdown timer for my Black Friday sale—sales doubled!” said one user.
“My customers finally know the story behind our handmade products,” said another.
“Honestly, I’m just glad to get rid of my old popup banners,” added a third.
Soon, the Tiles weren’t just in collections. They were everywhere—on product pages, customer accounts, even integrated into other Shopify apps.
The Legacy
Jaren and David became legends in the Shopify community, their app a staple for merchants looking to extend the shoppability of their stores.
Jaren still climbed mountains, occasionally live-streaming from the summit to brainstorm new features. David, ever the creative, crafted witty release notes for every update, often comparing them to hit singles.
Their origin story became a legend, too. People at Shopify conferences would say, “Did you hear about the guys who invented Storefront Curator? One was a climber, the other a musician. They met right here in Toronto!”
And just like their app, their partnership became a symbol of climbing higher, aiming further, and turning Shopify collections into something truly extraordinary.
The end.