About Storefront Curator (StoCu)
Welcome to Storefront Curator (StoCu)—an app built by merchants, for merchants. We created StoCu with a clear mission: to help Shopify store owners deliver more personalized, engaging customer experiences by empowering them to customize customer accounts, checkouts (coming soon), and beyond.

The Story Behind StoCu
Storefront Curator was born from the shared experiences of two founders with different but complementary backgrounds:
- Jaren: A merchant at heart, Jaren has been operating a mid-size Shopify Plus store, Aromatics International, since 2018, alongside a handful of other ecommerce brands in the health and wellness space. He’s spent years perfecting the art of customer satisfaction, focusing on personalization, dependability, and delivering exceptional experiences. StoCu was created to solve the challenges he faced firsthand in his own business, particularly around making Shopify’s new customer accounts more engaging, useful & personal.
- David: Coming from the music industry, David found early success creating beats with well-known musicians. Eventually, he transitioned into development and discovered a surprising parallel between making music and writing great code—both require creativity, precision, and an eye for innovation. His expertise lies in finding elegant solutions to tough technical challenges, a skill that has been instrumental in building StoCu.
Together, we’ve combined our unique perspectives—Jaren’s merchant mindset and David’s development expertise—to create an app that prioritizes both functionality and user experience. StoCu isn’t just about solving problems; it’s about doing so in a way that aligns with Shopify’s best practices while pushing the boundaries of what’s possible with storefront personalization.
Built for Merchants, Backed by Shopify Best Practices
At StoCu, we understand that merchants need solutions that work seamlessly, not just flashy features that look good on paper. Our app is built with:
- The Merchant Perspective: Everything in StoCu is designed to simplify and enhance your workflows. Whether you’re creating a personalized dashboard or dynamic content tiles, our tools are intuitive and easy to use.
- Shopify’s Best Practices: We’ve built StoCu from the ground up to align with Shopify’s guidelines for performance, reliability, and scalability. This ensures that our app integrates seamlessly into your store without slowing it down or causing unnecessary friction.
- Innovative Solutions to Hard Problems: Personalization, dynamic content, and seamless updates can be technically challenging—but we’ve tackled these obstacles head-on to deliver a tool that’s powerful yet simple to manage.
Why We Built StoCu
We created StoCu because we saw a need in our own businesses. Shopify’s new customer accounts offer incredible potential, but the default experience often lacks the personalization and engagement that today’s customers expect. Shopify left this opportunity to the developer community and we're proud to be stepping up to fill this gap.
With StoCu, we’ve turned customer accounts into a powerful tool for connection and conversion. From personalized dashboards to dynamic messaging and seamless updates across your storefront, StoCu helps merchants transform customer touchpoints into meaningful experiences.
Join Us in Redefining Customer Accounts
At Storefront Curator, we’re not just building a product; we’re building a tool that merchants like us can use to grow, engage, and deliver unforgettable customer experiences. Whether you’re managing a mid-size Shopify store or scaling a fast-growing brand, StoCu is here to help you unlock the full potential of your customer accounts—and beyond.
Let’s create something amazing together.