A rule for B2B customers, with nothing to set up
Show a tile only to customers buying for a company, or only to everyone else. One question in the rule, no metafield or tag to maintain.
Customer rules have a new property, B2B customer. Pick it and the condition becomes one question, "Is this a B2B customer?", with a Yes or No answer. Yes shows the tile only to customers who are signed in and buying for a company through Shopify B2B. No shows it to everyone else, which is handy for a consumer offer your wholesale buyers should not see.
The answer comes straight from Shopify, so there is no metafield to create and no tag to keep current, and it works on every page a tile can sit on, including checkout and thank you on Plus stores. Assistants connected through the StoCu MCP server can create the same rule by asking for the B2B customer property with the answer yes or no. More in Display rules.