Forms: ask your customers a question and keep the answers

You can now put a form on your customer account pages. Choose Ask a question in a new tile, pick a starting point such as Get to know you or Request or application, and change the questions to suit your store. There are ten ways to answer, from a short answer to pick several, a date or a yes / no switch.

Every answer is saved to the customer in Shopify as a real field, so you can see it on the customer's page, build segments from it, and use it in your display rules and in the words of your tiles. Each time a form is sent you also get an entry in a list of responses, and Shopify Flow hears about it through the new trigger StoCu form submitted, so you can email your team or tag the customer by what they said. The full guide is in Forms.