Dynamic text with customer data
Greet every customer by name: insert live customer data into any heading or paragraph, with a fallback you control.
The single highest-impact personalization is also the simplest: use the customer's name.
Insert dynamic content
In any content field (headings, text, paragraphs) you will find the dynamic selector. Use it to insert the customer's first name right into your copy. You also control the default value: what renders when a customer has no first name on file, so the sentence always reads naturally.
The result
Save, refresh the live page, and the tile greets each customer by their own name. Pair dynamic text with display rules and the same placement can feel hand-made for every customer segment you have.
Updated on Jul 31, 2026